When working with my clients or engaging folks in the startup and SME space, one common question that they ask me is, “How can I better attract the right talent?”
For the smaller outfits, it may seem like a daunting task. Lack of resources, little known in the market, unstructured in the way they run things and the list goes on. Especially when they are comparing to the likes of an MNC, it always feels like a losing battle even before they engage in the fight.
But is that always the case?
One key way to start building up the level of appeal, in particular to the digital-savvy Millennials, would be to work on your EMPLOYER BRANDING!
Naturally, the next question is then, how? How do I go about doing so?
The following are the 4Cs to consider when building up your employer brand.
Clarity
Before spending tonnes of effort and resources on your brand, you will need to start by asking, “What do you want to be known for?”
By having the clarity of your purpose, message and proposition, you can then start considering the pieces that are required to reinforce it. In addition, this also means that you are focused on your market positioning which will put you in a better stead to stand out amongst your competition.
For a brand to be easy communicated and later, spread through word of mouth, it has to be as simple and clear as possible.
Consistency
Once you have a clear picture of what you want to be known for, this is where the work starts. You will need to integrate the key message into various communication platforms such as your website, social media sites, activities, brand ambassadors etc.
Is it then a case of the more platforms the merrier? While it helps to have more channels to spread your words, you need to be mindful that without a consistent message across the various platforms, you could actually create more confusion about your brand! More cooks may spoil the broth!
The key here is to understand how you can utilize the different channels to communicate the same consistent position that you are portraying so that regardless of which touch point your candidates interacts with, they will be clear of what you stand for without a shadow of a doubt.
Coherence
How do you confidently tell people about your brand? What do you need to do to ensure that every employee positions the organization is pretty much the same way?
Throughout my various consulting and speaking engagements, I’ve always advocated the importance of having an inside-out branding. This means, before you think about how you position or over-sell the organization, it is key to first look inward and ask yourself, “What are our strengths? What are we proud of?”
By identifying your unique strengths, you can then build up a coherent employee value proposition which is a critical part of your employer branding. Imagine using a profiling/assessment tool but for organizations instead of individuals. By mapping out your strengths, not only will it give you the required clarity, it also helps uncover blind spots that could impede the growth of your brand identity.
Commitment
Finally, it takes a lot to build a brand.
It may be easy to identify a good message. It may be easy to find multiple channels to spread your words. It may be easy to talk about being coherent and authentic when selling your brand. But at the end of the day, it requires a sheer amount of commitment to ensure sustainability.
Keeping faith in your brand and consistently delivering your belief will be evident over time. It’s not simply about lip service but rather, it has to be a true dedication of time and resources to nurture the brand.
With that, I hope you enjoyed the short piece and wishing you all the best on your brand building journey!
People Mentality Inc is a HR Consultancy firm in Singapore. Our clients include Pfizer, Great Eastern, Accenture, DHL, Samsung, Coca Cola, Keppel, Loreal, Under Armour and more. We netted the HR Rising Star 2016 award and APAC Top 10 HR & Employer Branding Consultant 2020.
Pingback: The 4Cs For Building An Attractive Employer Brand | Strategy Focused Group-DWC LLC
Hello there, I discovered your site by way of Google even as looking for a related matter, your website came up, it seems good. I have bookmarked it in my google bookmarks. Corabel Erhard Duffie
Permanence, perseverance and persistence in spite of all obstacles, discouragements, and impossibilities: It is this, that in all things distinguishes the strong soul from the weak. Mathilda Herrick Aylmer
I was extremely pleased to uncover this site. I wanted to thank you for ones time just for this fantastic read!! I definitely loved every part of it and I have you bookmarked to look at new information in your site. Dorelia Inglis Rochella
I actually found this more entertaining than James Joyce. Cordie Sigismondo Fraase
I delight in, result in I found just what I used to be looking for. Stefanie Tally Wiskind
Wonderful work! This is the type of info that should be
shared around the net. Disgrace on the seek engines for now not positioning this post higher!
Come on over and discuss with my web site . Thanks =)
instagram da hesabınızı yükseltmek ve ucuz fiyatalra takipçi satın alabilmek için
hemen megatakip ile tanışak için hemen 2tl ye kadar indirimlerden faydalanıninstagram takipçi 2 tl.
Appreciating the hard work you put into your blog and in depth information you present.
It’s great to come across a blog every once in a
while that isn’t the same old rehashed information. Excellent read!
I’ve saved your site and I’m adding your RSS feeds to my Google account.
It’s really very difficult in this full of activity life
to listen news on Television, therefore I only use web
for that purpose, and take the hottest news.
Your style is really unique compared to other folks I’ve read stuff from.
Thank you for posting when you have the opportunity, Guess I’ll just book mark this site.
Excellent web site you have here.. It’s difficult to find excellent writing like yours these days.
I really appreciate people like you! Take care!!
If some one desires expert view regarding blogging then i recommend him/her to pay a visit
this website, Keep up the good work.
Just desire to say your article is as surprising.
The clarity in your post is simply excellent and i
can assume you are an expert on this subject.
Well with your permission let me to grab your RSS feed to keep up to date with forthcoming post.
Thanks a million and please keep up the enjoyable work.
Link exchange is nothing else but it is simply placing the
other person’s web site link on your page at proper place and other person will also do similar for you.
Wonderful work! That is the type of information that should be
shared around the web. Disgrace on Google for
not positioning this publish higher! Come on over and seek advice from my website .
Thank you =)
You actually make it seem so easy with your
presentation but I find this matter to be really something
which I think I would never understand. It seems too complicated and very
broad for me. I am looking forward for your next post,
I’ll try to get the hang of it!
Tremendous things here. I’m very happy to look your post.
Thanks so much and I’m taking a look forward to touch you.
Will you kindly drop me a mail?
This information is invaluable. When can I find out more?