If we think about it, a company’s employer is a group of added personal brands. If you want your employer brand to be strong, you need to consider the individuals you have within the organization,
That said, while creating a personal brand can be a great way to make yourself stand out from the crowd and grow the employer brand, it will not be effective until the following are covered.
1)Your skills and experience.
No matter how well you market yourself, your personal brand won’t get you very far if you don’t have the skills and experience to back it up. Make sure you’re always honing your skills to back up your claims.
2) Your work ethic.
A strong work ethic is one of the most important things when others assess your brand. If you’re known for being lazy or unreliable, your personal brand won’t do you any favours. Make sure you’re always putting your best foot forward so people will see that you’re someone who can be counted on.
3) Your attitude.
Attitude is everything when it comes to success and relationship building. Even if you don’t have the most impressive resume, if you have a positive attitude and are a pleasure to work with, that will go a long way toward helping you achieve success. Remember that people want to work with those they like and respect, so make sure your attitude is one that will win people over.
4) Your networking skills.
Personal branding can only take you so far – at some point, it’s going to come down to who you know and, even more importantly, who knows you. That’s why networking is such an important part of career success. The more deep connections you have, the more impactful your brand is.
5) The quality of your work.
Personal branding is all about creating a positive reputation for yourself, so make sure that the quality of your work is always up to par to back it up. You can only do that well by selling yourself. It will never be sustainable if you do not have solid quality work as a foundation.
Personal branding is an important component of building a strong employer brand. But before that happens, ensure that the above are covered.
This post was co-created with our Chief Content Officer, Kob-i from StoryBuddy.